Overview

Human trafficking rescue involves a full cast of characters: the investigator, the social worker, the survivor, and the donor. When casting the vision for The Exodus Road’s EOY fundraising campaign, my team chose to highlight these unique perspectives, making their stories the heartbeat of both messaging and visuals. As design lead on this project, my job was to visually weave these narratives throughout the various touchpoints of the campaign. I used bold typography and vibrant imagery to bring donors to the front lines and encourage them to “Give Rescue” over the holidays.