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Lumen is Human. That’s the mantra that connects the various global teams that comprise Lumen Technologies. It’s the principle that guides our company culture, directs our dealings with customers, and inspires the work of our creative team. And much like humans desire to bring their own unique flavor to the world, so did our company. As a tech company, it’s easy to get lost in a sea of blue brands, so we decided to dive deep into who we are, name it, own it, and create a bold, brave, and authentic new identity that makes us more human. We launched a refreshed brand identity that is unlike any other B2B brand out there. We did it all in house, working with our partners at Neuro-Insight and Quadrant Strategies to reimagine the aging Fortune 500 brand into something bold, energizing, and customer-focused.