Overview

In 2023, Lumen launched five core campaigns to support the build of a world class GTM engine—a change imperative outlined by our new CEO, Kate Johnson. Our creative team was tasked with concepting these campaigns and building out the various elements that would go into market. After collaborating with my team to establish the visual approach for Lumen’s “Modernize Your Network” campaign, I was assigned to design and animate a collection of banner ads. As one of the strongest animators on the design team, I tackle these projects on a regular basis. The challenge with this project was locking down the main visual in the initial design phase. The direction was to composite images of customers into a wifi symbol, specifically highlighting our partnership with the Seattle Seahawks. The tricky part was that I was working with stock imagery, and thus had to recolor and combine several images into one piece. Lots of image searching and exploration was required to find a combination that fit together seamlessly, and met our standards of diversity and inclusion. Once this was achieved, it was business as usual: build out static layouts in required sizes, provide storyboards, animate, add clicktags, run QA and deliver. Because these projects are very technical and standardized, I enjoyed kicking it off with a creative challenge and bringing the solution to life through movement.