Role: Principal designer and animator for front end UX, thought leader in system architecture and asset organization
Company: Rimini Street

At the beginning of 2025, after vetting several brand-building and asset management platforms, the Rimini Street brand team took on the initiative to migrate our existing DAM to Frontify and build a one-stop shop for all things brand and content-related. My team, consisting of three designers, architected the entire hub. This included UI/UX design for both the front and backend of the platform, creation of a complex taxonomy and metadata system, hands-on organization of assets and team onboarding/training. The result was a more visually pleasing and user-friendly system that now allows teams within Rimini Street to find, filter, and use assets with ease.