Role: Concepting, art direction, and hands-on design of rebrand for global technology company
Company: Rimini Street

When CEO Seth Ravin announced near the end of 2025 that Rimini Street would be repositioning from a software support and ERP company to a leader in the Agentic AI ERP space, our creative team was tasked with giving the brand a fresh, modern look. With AI being center stage in this new chapter for the company, we chose abstract imagery, vibrant colors and bold typography as the foundation of this new look. Once the foundational elements of our rebrand were established, we rolled out the new look/feel in a massive campaign that deployed in multiple formats, across a variety or surfaces and digital channels.